SOCIAL & WOMEN'S STORYTELLING LEAD/MANAGING EDITOR
Old Navy

June 2019 - Present

• Concept & lead execution for all women's category marketing content

• Write compelling, on-brand copy across women's emails and all social media platforms

• Collaborate with with Art Directors & designers to create stories that engage, inspire & delight

• Partner with marketing & social strategy teams to create strong, clear project briefs

• Adapt the brand voice for each social platform and its core audience

MANAGING EDITOR/EDITOR & WRITER
The RealReal

July 2016 - May 2019

• Managed editorial strategy and concepting for omnichannel content and campaigns

• Wrote, assigned & edited copy across channels including social media and email marketing

• Partnered closely with Art Directors for shoot planning, editorial design & layouts, video scripts, in-store messaging and various site assets

• Partnered with Site Experience teams to optimize content performance

EDITORIAL CONSULTANT & FREELANCE WRITER
Haley’s Beauty, Ariat

2017 - Present

• Write compelling articles & blog posts on a number of topics, including beauty, fashion & lifestyle

• Work on branding materials & in-house training tools, such as voice pillars, tag-lines & mission statements

• Adapt to each brand’s voice while adding a fresh perspective

• Pitch stories and collaborate on execution